Dear friends,
Week 7 • August 28, 2026
Let’s begin this week with a progression in the story Good Girls Cry, Bad Girls Mourn.
I wrote a scene where Lalita and Gavin exchanged a kiss under the full moon.
It was literally a full-moon night when I wrote this.
I also created a little video scene for it, paired with the music from the story.
In the story, Lalita was never quite sure whether Gavin felt the same way she did. She wondered if what she was feeling was hers alone.
Until he kissed her.
And suddenly, she knew.
I wasn’t dreaming. I wasn’t alone. You felt the same thing I thought was mine alone.
He didn’t need to promise forever. He didn’t need to stay.
He only had to kiss her and take her doubt away.
And somehow, this week felt a little like that for me in my creative journey.
Honestly, when I sat down to write this newsletter, I felt like I had nothing to share with you.
I felt as if I hadn’t moved forward at all, but had somehow gone back to zero again.
Well, I know that wasn’t true.
But I couldn’t help it. I still struggle to see how far I’ve come and how much I’ve actually done—just like Lalita in the story, who was never quite sure of herself.
But for me, it wasn’t really a kiss from a man.
It was a number.
A statistic that opened my eyes to reality—and possibility.
So, let’s continue where we left off last week with the ad experiment.
As I said, I put on a simple ad—basically the beginning of my story—expecting the engagement to be quite low.
But I didn’t see it coming that it would be that low.
Here’s the result.
11K views, but a dramatically low number of people actually came to the page—only 147 visits.
That means only 1.3% of the people who saw the ad visited my website.
To put that into perspective, my previous ads reached 27.4K views and brought 1,628 people to my website—5.9%.
That’s quite a difference.
And strangely enough, I didn’t feel sad.
I finally knew:
This format isn’t working.
Working again is still better than working without direction.
This experiment has given me a guideline and a way forward. Knowing what doesn’t work is still better than knowing nothing.
So now I’m starting again.
Same story, different format—the format that is closer to my previous ad.
I just realized how powerful that last ad actually was.
I thought it was simply because I paid for visibility.
But no.
The content itself made a huge difference.
And now I think I’d rather invest in upleveling the way I tell the story than simply paying more money to drive visibility.
Which means…
A lot of redoing the work.
I edited the script and made the story move faster.
I redid all the music and narration with a more consistent voice.
And the next step is to explore how I can create better visuals.
Hmm.
Writing this down is making me realize that I’ve actually done quite a lot.
So, back to where I began.
I said I felt like I was back at the start.
I knew that wasn’t true.
I’m actually getting closer to understanding what works.
My mind tried to trick me again.
And yes, I fell for it.
But I always get back up.
And oh yeah…
The cat. 🐈
She is much more confident now and has started to show her personality:
Sweet.
Fun.
Independent.
And somehow, she has become even more beautiful.
And yes, there is still hope and progress for both of us.
Cheer for now.
See you next week.
Love,
Lalita Janette